The Chanel 25: A New Icon for a New Era
Origins & Design: Why the Chanel 25 Matters
The Chanel 25 was introduced as a forward-looking addition to the House of Chanel, ushering in a new era while remaining firmly rooted in its heritage. Its name, referencing the year of its debut, reflects Chanel’s enduring dialogue between past and present. Following a lineage of iconic creations—from the legendary 2.55, unveiled in February 1955, to the Chanel 19 and Chanel 22—the Chanel 25 emerges as the next chapter in this evolution. Conceived not as a reinterpretation but as an entirely new silhouette, it speaks to the present moment and the dynamic lifestyle of a new generation.
Defined by clean lines and a confident, structured form, the Chanel 25 reimagines the House’s signature codes through a contemporary lens. Quilted leather and refined chain elements remain at its core, while sharper proportions and architectural balance give the bag a distinctly modern presence. Designed for versatility and ease of movement, it features two exterior side pockets—ideal for keeping smaller valuables close at hand—along with a chain drawstring closure, elevated by a bold CC emblem. Balancing elegance with function, the Chanel 25 transitions effortlessly from day to night.
The Campaign: Dua Lipa & Jennie
The Chanel 25 was introduced through a global campaign featuring Dua Lipa and Jennie (BLACKPINK), positioning the bag firmly within contemporary culture. Both embody a modern interpretation of Chanel — confident, individual, and globally influential. Styled in clean, understated looks, the campaign places the Chanel 25 at the center without excess, allowing its silhouette and attitude to speak for itself. Rather than relying on nostalgia, the visuals focus on movement, ease, and self-assured presence, reinforcing the Chanel 25 as a bag designed for now.
Sizes: Modern Proportions
The Chanel 25 is offered in a thoughtfully curated range of sizes, each designed to suit different lifestyles while preserving the bag’s bold, architectural silhouette. The Mini introduces a playful yet polished option, compact in scale while maintaining the design’s distinctive character. The Small offers a refined, everyday companion—ideal for carrying essentials without sacrificing elegance. The Medium stands as the most versatile size, striking a balanced harmony between practicality and sophistication, perfectly suited for seamless day-to-night wear. The Large makes a confident statement, providing generous space and enhanced functionality while retaining the bag’s structured, modern appeal. Expanding the collection further, Chanel has also introduced the Chanel 25 in a backpack format, offering a contemporary, hands-free interpretation of the silhouette. Across all variations, the Chanel 25 remains defined by its strong lines and unmistakable visual presence.
Chanel 25 — Size Guide
| Size | Measurements (cm) |
| Mini | 20 × 22 × 12.5 |
| Small | 30 × 26 × 14 |
| Medium | 40 × 30 × 15 |
| Large | 42 × 36 × 15 |
Materials & Special Editions
Material choice is where the Chanel 25 truly transforms. Offered in both classic and expressive finishes, the bag adapts effortlessly to different moods and seasons. From durable, textured caviar leather designed for daily wear to smooth and polished shiny calfskin, each material brings a distinct character. Softer options such as veloursleder and shearling introduce a tactile, seasonal dimension, while metallic leather adds a subtle modern edge. Limited variations like the Chanel 25 Dalmatian offer a more playful expression, without compromising the integrity of the design. Across all finishes, the silhouette remains consistent — refined, confident, and unmistakably Chanel.
On the Runway
On the runway, the Chanel 25 projects confidence and composure. First unveiled on the Spring/Summer 2025 runway under the creative direction of Virginie Viard, it was styled with tweed tailoring, oversized outerwear, sheer fabrics, and clean, modern silhouettes—anchoring each look without overpowering it. Since its debut, the bag has continued to appear across subsequent collections, reinforcing its place within the House’s evolving visual language. Most recently, it reemerged for Matthieu Blazy’s Métiers d’Art show set in the New York City subway, presented in a striking Dalmatian finish. Rather than following fleeting trends, the Chanel 25 sets the tempo of the collection, asserting itself as a defining element of Chanel’s contemporary wardrobe.
Prices in Europe
In European Chanel boutiques, the Chanel 25 sits firmly within the House’s premium pricing structure, with values shaped by size, material, and seasonal availability. The Mini generally retails from approximately €5,000 – €5,300, offering an entry point into the collection with a compact yet characterful presence. The Small Chanel 25 is typically priced around €5,800, balancing everyday elegance with practical carrying capacity. The Medium most commonly falls near €6,200, reflecting its versatile proportions and seamless day-to-night appeal. The Large usually begins around €6,800 and above, providing enhanced functionality alongside an even more pronounced silhouette. Editions crafted in special materials or limited-edition seasonal finishes—such as shearling or Dalmatian motifs—are positioned at higher price points, underscoring their exclusivity and collectible appeal.
At SACLÀB, we recognise the Chanel 25 as a defining addition to the House’s legacy — one that captures the spirit of modern luxury with clarity and confidence. Its bold silhouette, versatile proportions, and contemporary presence make it a natural choice for collectors seeking the icons of tomorrow. As the Chanel 25 enters the secondary market, it stands as a compelling investment in timeless design.
More stories
Make a Request
We do our best to find bags for our customers on request. However, this might take up to 6 months.
Warning!
You have reached the limited requests per customer.
Thank you for your enquiry!
Please check your email for further instructions.
Warning!
You have reached the limited requests per customer.
