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How to Sell Your Chanel Handbag

How to Sell Your Chanel Handbag

LÀB REPORT
The secondary market for Chanel handbags is booming - following recent price increases and the introduction of a quota system for boutique shoppers, the house’s classic bags are more sought-after than ever. Discover how you make the most of selling your Chanel bag and learn all about the benefits of SACLÀB’s hassle-free consignment service. Sell your Chanel bag online, from the comfort of your home - and let us take care of all the rest.  
Text by Leonie Goerke

The right moment to sell 

Besides their emotional (and sartorial) value, Chanel bags are a reliable financial investment. If you’re contemplating to re-sell, setting the right price is essential – finding the sweet spot between your personal expectations and shoppers’ willingness to pay. The good news: Demand is rising, but supply is limited. A great moment to rotate your collection. 

Chanel’s quota system 

At the beginning of June 2022, a new quota system for Chanel’s Classic Flap bag was confirmed by the forum PurseBop, alerting the French fashion house’s fans. The new strategy limits buyers to purchasing two Classic Flap bags a year. Looking at the demand for second-hand bags from competitor Hermès, this proved to cause a hike in desirability and resale prices.

Regular price increases 

Moreover, 2023 came and went with yet another price increase, raising the store price of a Medium Classic Flap bag to a whopping €9,700 (for reference, in 2022, it would have cost you €8,250, while 2019 only set you back €5,150).  

Similarly, for 2024, Chanel price increases seem inevitable. In conversation with the Financial Times, Chanel’s president Pavlovsky revealed that Chanel is preparing for a “tougher” year as luxury brands everywhere are experiencing downturns after the post-Covid boom. Yet he remained optimistic, calling the economic slowdowns “normal,” projecting confidence about 2024’s financial results. Later, as articulated to WWD, Pavlovsky stated: “We’re not chasing a market positioning, but we’re raising our prices to cover our costs. Most of our competitors have already increased their prices this year. We haven’t raised ours, so yes, there will be an increase fairly soon.”

These comments, articulated in late 2023 and early 2024, ring true, and Chanel price hikes have struck again. Since 2023, prices have surged by 5.8%, with the Chanel Medium now surpassing the €10,000 mark. So hold on to your Chanel Timeless because this icon is set to near Birkin-level prices. Learn more about the price development in our guide and find out which Chanel bag is the best investment.

This like-unworn 2012 Chanel Timeless Medium Caviar Black sold for €7,340 on SACLÀB

Limited supply of Lagerfeld-era bags 

You’re looking to sell a bag crafted before 2019? According to a report issued by Credit Suisse and Deloitte titled ‘Collectibles amid heightened uncertainty and inflation’ the scarcity of Karl Lagerfeld’s creations potentially boosted the 24.5% increase in annual returns for Chanel handbags in 2021. Appointed Chanel’s creative director in 1983, the designer passed away in February 2019. He imagined iconic Chanel bags such as the 2.55 Reissue, the Timeless Classic Flap and Boy bag

In 2023, the Chanel Timeless and 2.55, on average, saw price increases of 8.4%. The Medium Classic Flap exhibited the greatest surge in resale value at SACLÀB with a rise of 41%, making these Lagerfeld bags highly sought-after luxury investments. Read our Reloved Luxury Handbag Report 2023 for a full value breakdown of these beloved Chanel bags. 

Chanel Cuba Cruise Collection 2017 | Rainbow Boy Bag
A 2017 Chanel Cuba Cruise Rainbow Boy Bag. Image: Imaxtree

How to sell your Chanel bag online

SACLÀB offers the most straightforward consignment service in the industry. Given you are based in Europe, follow these easy steps to make the most out of your sale: 

1. Upload your bag

Our pricing calculator gives you an instant price recommendation, but you can also set your own selling price. Once accepted, we send you a consignment contract and you can comfortably schedule a fully-insured courier pick-up for your bag.

Sell your Chanel bag online | SACLÀB
Find out how much your Chanel bag is worth

2. We take care of everything

From expert authentication to high-quality product photography, our team will list and sell your bag for you.

3. Receive the payout

Once your Chanel bag has found a new home, you receive your payout. You earn between 75% and 84% of the selling price, based on your bag’s value. Find more information here. Plus, we reward your first consignment sale with a €200 voucher to spend in-store! Ready to sell?

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Browse our current selection of pre-owned Chanel bags and enjoy free express shipping.


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