5 of the Most Popular Designer Handbags to Invest in 2027
SACLÀB INSIDERS
Finding the right designer handbag to invest in can be quite a challenge. Some spend a lifetime pursuing the perfect one, others are willing to invest right on the spot. Everyone has a different approach to buying the ideal standout designer bag, and it has become a hotly debated subject in the fashion industry. However, there are a couple of factors that come into play that can be helpful to know in advance for soon-to-be handbag owners: style, versatility, longevity, and timelessness of the bag are crucial when it comes to deciding which one's the best to invest in.
Published on 24 May 2022 / Updated on 10 Sep 2026
There’s an added layer to this topic heading into 2027: two of the four houses in this guide are now being shaped by a new creative director. Matthieu Blazy has swapped Bottega Veneta for Chanel, Jonathan Anderson is a full year into reworking Dior, and Hermès, the one constant, continues to answer to no one’s runway calendar but its own. Which makes this the right moment to ask not just “which bag holds its value,” but “which bag is about to.”
From icons like the Hermès Birkin and Hermès Kelly to enduring classics such as the Chanel Classic Flap and 2.55, plus heritage favourites like the Lady Dior, we navigate you through the best designer handbags at SACLÀB, and the signature styles worth investing in for 2027.
Which designer handbags are trending right now? From icons like the Hermès Birkin and Hermès Kelly, to enduring classics such as the Chanel Classic Flap and 2.55, plus heritage favourites like the Lady Dior, we navigate you through the best designer handbags at SACLÀB and the signature styles worth investing in for 2027.
1. Hermès Birkin
Few luxury handbags carry the same cultural and investment weight as the Hermès Birkin. The story of its creation famously began mid-air in 1984, on a flight from Paris to London, when British actress and singer Jane Birkin struck up a conversation with Jean-Louis Dumas, then Executive Chairman of Hermès. Frustrated by the lack of a practical yet elegant handbag suitable for both motherhood and work, Birkin inspired Dumas to sketch what would soon become one of the most coveted bags in fashion history.
Defined by its structured rectangular shape, double top handles, and signature palladium or gold hardware, the Birkin is today the ultimate symbol of craftsmanship, exclusivity, and timeless design.
The Birkin is produced in four core sizes (25, 30, 35, and 40) and offered in a wide range of leather finishes. The most sought-after include Togo, Clemence, Epsom, and Barenia Faubourg calfskin, introduced in 2017. Togo and Epsom remain particularly popular for their durability and scratch resistance, making them ideal choices for first-time buyers and long-term wear. While the ideal size ultimately depends on lifestyle and personal preference, the Birkin 30 remains the most versatile and universally coveted option.
While the ideal size ultimately depends on lifestyle and personal preference, the Birkin 30 remains the most versatile and universally coveted option.
As of January 2026, the Hermès Birkin 30 in Togo leather retails for €10,600 in Europe, reflecting an 8.2% year-on-year increase. On the secondary market, pristine examples regularly exceed €22,000 at SACLÀB, more than doubling the original boutique price and confirming the Birkin’s status as a strong investment bag. For first-time buyers entering the resale market, vintage models or pieces with light signs of wear offer a more accessible price point while maintaining solid long-term value retention.
Across the past six years, the Birkin has consistently commanded a premium over the Kelly in absolute resale value. It peaked in 2023, softened slightly through the market’s 2024–2025 consolidation, and has defended its price floor more aggressively than any other Hermès style through the correction. For a full breakdown of Birkin resale performance by size and leather, see the SACLÀB Hermès Investment Report.
2. Hermès Kelly
The Hermès Kelly is a timeless icon defined by elegance and structure. Originally created in the 1930s as the Sac à Dépêches, the bag gained worldwide recognition in the 1950s after Grace Kelly famously used it to shield her pregnancy from photographers, leading Hermès to rename the design in her honour.
Recognisable by its trapezoidal shape, top handle, detachable shoulder strap, and signature turn-lock closure, the Kelly offers a more architectural alternative to the Birkin. It’s available in a range of sizes, from Mini Kelly to Kelly 40, and in two constructions: Sellier for a crisp, structured look and Retourné for a softer finish.
Smaller sizes continue to lead demand. Between 2020 and 2025, the Mini Kelly delivered a 10.8% compound annual growth rate at SACLÀB and traded at close to 194% above its boutique retail price in Epsom leather, making it, size for size, the strongest-performing Hermès style on the secondary market. Also worth watching for 2027 is the Kelly’s own runway expansion, from the Kelly Danse to the Kelly Multipocket To Go, both signalling that Hermès is extending the silhouette rather than resting on it.
3. Chanel Classic Flap & 2.55 Reissue
Timeless and effortlessly elegant, the Chanel Classic Flap and 2.55 Reissue are among the most iconic handbags in fashion history. Originally designed by Gabrielle “Coco” Chanel in 1955, the 2.55 introduced signature elements such as diamond quilting and the chain-link strap, while the Classic Flap later added the unmistakable CC turn-lock.
In 2027, both styles remain highly desirable, appealing to first-time buyers and seasoned collectors alike. Supported by regular retail price increases and steady demand, the Chanel Classic Flap bags continue to retain — and often increase — their value, making them timeless investment pieces. See the full SACLÀB size breakdown and Caviar vs. Lambskin comparison before buying.
While the Medium Classic Flap has long been the most popular choice, demand is increasingly shifting towards the Small Timeless Classic Flap. In 2026, this size retails for €9,900 in Europe, up from €5,500 in 2020. On the secondary market, pristine examples currently achieve prices of up to €8,400 at SACLÀB, highlighting strong demand driven primarily by repeated retail price increases rather than scarcity. For buyers focused on value, purchasing a Classic Flap on the secondary market is often the most cost-efficient way to access this iconic style.
The story to watch, though, is Matthieu Blazy’s arrival. His debut has already produced the Maxi Flap, reworked with flatter quilting and available in both grained calfskin and suede. Offered in 32cm and 38cm sizes as part of the SS26 collection, it sold out at boutique level almost immediately.
Alongside the newer Preppy Coco and Chanel 25, and per SACLÀB’s own Chanel Investment Report, these new icons are gaining real momentum but haven’t yet earned the long-term price stability of the Classic Flap and 2.55. For 2027, our advice stays the same as ever: buy the classics for the hold, watch the Blazy pieces for where the house is heading next.
4. Lady Dior
Elegant and instantly recognisable, the Lady Dior is one of the most iconic handbags in Dior’s history. Characterised by its structured silhouette, signature cannage quilting, and DIOR charm letters, the bag became a symbol of modern femininity in the 1990s and has remained a house classic ever since.
The Lady Dior found itself back in the spotlight with Jonathan Anderson’s Spring/Summer 2026 debut, which centred on the house icon and reinterpreted it through playful variations, from intricate 3D floral embroidery to bow detailing.
That direction has only deepened since: his Fall/Winter 2026 collection carried the bow motif across the wider bag offering, signalling it as a genuine signature rather than a one-season flourish. That continuity across two full collections is exactly what makes the Lady Dior worth holding through 2027: a house classic getting a coherent, ongoing reinterpretation rather than a single viral moment. For first-time buyers, SACLÀB’s Lady Dior purchase guide covers sizing and leather options in full.
5. The Row Margaux
The Row’s Margaux is a quieter kind of investment case, and a different one to the rest of this list. The label publishes no seasonal drop calendar and builds no waitlist theatre around its bags. Production runs small, branding is almost entirely absent, and the Margaux is left to be judged on leather, proportion and construction alone: precisely the quiet luxury case SACLÀB has already made for pieces like the Bottega Veneta Pouch.
That restraint appears to be paying off. According to Rebag’s 2025 Clair Report, the Margaux Tote resells at 107% of its original retail price, part of a wider surge that saw The Row’s average value retention climb 24% year on year to 97%, high enough for Rebag to class it as a resale “unicorn” alongside Hermès (138%) and Goyard (132%).
The Margaux has since sold out on The Row’s own site, with no waitlist to join. The label hasn’t confirmed a formal discontinuation, but most fashion press now treats it as one, and scarcity of this kind tends to work in a bag’s favour: a design no longer being made, already reselling above its original retail price, is exactly the profile worth paying attention to.
Related topics
Ask Our Experts
What is the best designer handbag to invest in for 2027?
There’s no single answer, but the Hermès Birkin remains the most consistent long-term performer, regularly reselling for more than double its retail price. The Hermès Mini Kelly and The Row Margaux are the ones to watch for faster growth from a lower entry point.
Is the Hermès Birkin still a good investment in 2027?
Yes. The Birkin 30 in Togo leather has posted an 8.2% year-on-year retail price increase and regularly resells above €22,000 at SACLÀB, more than double its boutique price.
Does the Chanel Classic Flap hold its value?
It retains value well but, unlike Hermès bags, rarely resells above its original retail price. Its value is driven mainly by repeated Chanel price increases rather than scarcity, which is why buying pre-loved is often the most cost-efficient way into the style.
What’s changing at Chanel, Dior, and Bottega Veneta in 2026-2027?
All three houses have new creative directors reshaping their handbag lines: Matthieu Blazy moved from Bottega Veneta to Chanel and debuted the Maxi Flap, Preppy Coco, and Chanel 25; Louise Trotter has taken over at Bottega Veneta in his place; and Jonathan Anderson is a year into redefining Dior, most visibly through the Lady Dior. Hermès, by contrast, has made no creative-director change and continues at its usual pace.
Is The Row Margaux a good investment?
Early data suggests yes. Per Rebag’s 2025 Clair Report, the Margaux Tote resells at 107% of its original retail price, and The Row’s bags overall now retain value at a rate Rebag ranks alongside Hermès and Goyard.
What size Birkin or Kelly should I buy as an investment?
For the Birkin, the 30cm size is the most versatile and most consistently in demand. For the Kelly, smaller sizes, the Mini Kelly especially, have outperformed larger ones on the secondary market between 2020 and 2025.
Where can I safely buy or sell these bags?
SACLÀB authenticates and sells pre-loved Hermès, Chanel, Dior, Bottega Veneta pieces, and offers a concierge service for clients looking to sell.
Which designer handbag has taken your fancy?
Let us know what’s on your WISHLIST, and we’ll take care of it. Our team of experts and consultants is here to help if you wish for personal advice or have any questions. Simply REACH OUT and let us take care of all the rest.
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